Everything Your Brand Needs to Grow
Good Path Marketing is a full-service digital and print marketing agency built for small and mid-sized businesses. We bring together strategy, design, and execution so every piece of your marketing works harder — and works together.
Whether you're starting from scratch or scaling an existing brand, our five core services are designed to move you from invisible to undeniable. Clear messaging. Clean design. Measurable results.
Service 01
Websites Built to Convert
Your website is your most valuable marketing asset. GoodPath designs modern, strategically built sites that balance beautiful visual design with purposeful user experience — so visitors don't just browse, they act.
Every site we build is mobile-responsive, fast-loading, and structured to guide users toward your most important goals. From the homepage to the contact form, every detail is intentional.
What's Included:
• Custom website design tailored to your brand
• Mobile-responsive, fast-loading build
• UX-focused layout and clear calls to action
• Ongoing support and iteration as your business grows
Service 02
A Brand Identity That Means Something
Your brand is more than a logo — it's the full system of visual and verbal signals that tell the world who you are and why you matter. GoodPath builds brand identities that are cohesive, strategic, and built to last.
From logo design and color palettes to typography systems and messaging frameworks, we deliver a complete brand toolkit that ensures consistency across every touchpoint — digital and print.
What's Included:
• Logo design and variations (primary, secondary, icon mark)
• Color palette and typography system
• Brand voice and messaging framework
• Brand guidelines document for consistent use
Service 03
Get Found by the Right People
Search engine optimization is the long game — and it pays off. GoodPath's SEO service improves your ranking on Google so the customers already searching for what you offer can actually find you.
We handle on-page optimization, local SEO setup, keyword strategy, and content recommendations — giving your site the technical foundation and relevance signals it needs to climb and stay there.
What's Included:
• On-page SEO audit and optimization
• Local SEO and Google Business Profile setup
• Keyword research and content strategy
• Monthly performance reporting
Service 05
Print Marketing That Leaves a Mark
Great marketing doesn't stop at the screen. GoodPath designs high-quality print collateral that carries your brand into the physical world — from the first handshake to the follow-up mailer.
Business Cards
Premium-finish business cards that make a strong first impression and reinforce brand credibility.
Brochures & Flyers
Professionally designed print pieces that communicate your offer clearly and look great in any hand.
Signage
From banners to storefront signs, we design signage that commands attention and stays on brand.
Direct Mail & Mailers
Targeted mail campaigns designed to reach your audience where they live — literally.
Choose Your Plan
Simple, transparent pricing — no surprises, no commitments.
Basic Website Plan
Perfect for those just getting started
Billed monthly · No contract
One-time fee, charged at sign up.
- ✓ 5-10 Pages
- ✓ Basic SEO Optimized
- ✓ Custom Domain
- ✓ Top Tier Hosting
- ✓ Speed and Security
- ✓ SSL Certificate
- ✓ Custom Email Setup
- ✓ Email Support
Custom Website Plan
Perfect for individuals getting started
Billed monthly · No contract
One-time fee, charged at setup.
- ✓ Everything In Basic
- ✓ Advanced SEO Optimization
- ✓ Custom Integrations
- ✓ Analytics
- ✓ Priority Support
Website and Local SEO
For those who need to rank on Google Maps
Billed monthly · No contract
One-time fee, charged at sign up.
- ✓ Local Search Audit (NAP, Listings, Missing Data)
- ✓ Citation Tracking & Cleanup Across 80+ Directories
- ✓ Google Business Profile Analysis
- ✓ Local Keyword Rank Tracking (Map-pack Visibility)
- ✓ Review & Reputation Monitoring
- ✓ Competitor Benchmarking
- ✓ NAP Consistency Check
- ✓ Easy-to-read Reports
Technical SEO
Perfect for businesses that load slow or don't show up on Google at all.
Billed monthly · No contract
- ✓ Full site crawlability & indexability audit
- ✓ Robots.txt setup (with AI bot access configured)
- ✓ XML sitemap + Search Console submission
- ✓ Canonical URL structure
- ✓ Site speed & compression optimization
- ✓ HTTPS/security header setup
- ✓ Removal of indexing blockers (noindex, broken redirects, etc.)
AEO/GEO (AI Search Optimization)
Perfect for businesses that rank on Google but get skipped by AI tools like ChatGPT.
Billed monthly · No contract
- ✓ Quick Answer / featured-snippet-style content blocks
- ✓ FAQ sections with FAQPage schema
- ✓ Organization & Author schema (entity recognition)
- ✓ AI bot access verification (ChatGPT, Gemini, Perplexity, Google AI Overviews)
- ✓ Content structured for AI citation & extraction
- ✓ Question-based heading structure (H1–H3)
SEO and AEO/GEO Bundle
Perfect for businesses that want to own both Google and AI search, without doing it twice.
Billed monthly · No contract
- ✓ Everything In Technical SEO and AEO/GEO
- ✓ Discounted combined rate vs. buying separately
- ✓ Before/after visibility audit (Google + AI search)
Print Pricing for Every Campaign
Transparent pricing tailored to your project — no subscriptions, no surprises.
Pricing scales with quantity
| Qty | 4×6 Standard | 6×9 Oversized ★ | 6×11 Premium |
|---|---|---|---|
| 500 | $0.29 | $0.49 | $0.65 |
| 1,000 | $0.25 | $0.45 | $0.59 |
| 2,500 | $0.22 | $0.42 | $0.55 |
| 5,000 | $0.20 | $0.39 | $0.52 |
Envelope & insert included
| Qty | Type | Per Piece | Total |
|---|---|---|---|
| 1,000 | 1‑page letter | $0.45 | $450 |
| 1,000 | 2‑page letter | $0.55 | $550 |
| 2,500 | Personalized | $0.75 | $1,875 |
Folding & addressing included
| Qty | Per Piece | Total |
|---|---|---|
| 500 | $0.55 | $275 |
| 1,000 | $0.49 | $490 |
| 2,500 | $0.45 | $1,125 |
| 5,000 | $0.42 | $2,100 |
& strategy services
- Postcard Design $150
- Letter Design $125
- Brochure Design $175
- Strategy Session $95
- Copywriting $75–$150
cleaning & deduping
- Consumer List Rental $0.10–$0.18/rec
- Business List Rental $0.15–$0.25/rec
- List Cleaning & Deduping $25 flat
- Targeting Consultation Included
A/B testing & reporting
- QR Code Tracking $25
- Landing Page $95
- A/B Testing $45
- Performance Report $35
How Our Print Campaigns Compare
See how Good Path Marketing stacks up against the alternatives
| Feature | ★ Best Choice GoodPath Marketing | Typical Local Printer | Big National Mail House |
|---|---|---|---|
| +
Pricing Transparency
|
✓
Clear, published pricing + postage separate
|
–
Vague, "call for quote"
|
~
"Starting at" pricing, lots of fine print
|
| Why it matters | You always know what you're paying before you commit. | Expect a phone-tag loop before getting a number. | The advertised price rarely reflects your actual invoice. |
| +
Design Included
|
✓
Professional design + revisions
|
~
Often extra or basic templates
|
–
Extra fee, limited customization
|
| Why it matters | Full creative service — no extra charge for revisions. | Basic templates may be free, but real design costs more. | Custom design is a paid add-on at most national houses. |
| +
Strategy & Targeting
|
✓
Targeting help, list guidance, campaign planning
|
–
Usually none
|
~
Basic targeting, upsell for "consulting"
|
| Why it matters | We help you reach the right households, not just any households. | Local printers print — strategy is not their service. | You get a dashboard, but real guidance costs extra. |
| +
Mailing List Services
|
✓
Consumer + business lists, cleaning, deduping
|
–
Often not offered
|
~
Offered, but expensive
|
| Why it matters | Fresh, verified lists sourced and scrubbed — ready to mail. | You'll need to source and manage your own list. | Lists are available but priced as a premium add-on. |
| +
Postage Handling
|
✓
Postage billed separately at actual USPS rates
|
~
Often leaves postage to client
|
–
Bundled, hard to see true cost
|
| Why it matters | You pay exactly what USPS charges — no markup hidden inside. | You may need to coordinate postage on your own. | Postage is bundled in a way that obscures the real breakdown. |
| +
Reporting & Tracking
|
✓
Optional QR, landing page, performance report
|
–
Rare
|
~
Available, but tied to higher‑tier plans
|
| Why it matters | Measure real-world response with QR codes and custom landing pages. | Local printers generally don't offer response tracking. | Tracking is an upsell locked behind a more expensive plan. |
| +
Minimum Quantities
|
✓
Startup‑friendly minimums (500–1,000)
|
~
Often higher for decent pricing
|
–
Very high minimums for best rates
|
| Why it matters | Small runs welcome — no need to over-order to get a fair price. | Local printers may match minimums, but unit pricing suffers. | National houses optimize for volume; small runs are priced poorly. |
| +
Flexibility for Small Biz
|
✓
Built for small/local businesses
|
~
Primarily print‑only jobs
|
–
Optimized for large, recurring mailers
|
| Why it matters | Everything about our process is designed around the small business owner. | Local printers handle one-off print jobs, but not full campaigns. | National platforms shine at scale — small businesses are an afterthought. |
| +
Relationship & Support
|
✓
Direct contact, hands‑on guidance
|
~
Transactional
|
–
Ticket‑based, less personal
|
| Why it matters | A real person who knows your business, always available. | You place an order; they complete it. That's the relationship. | Support means a ticket queue and a knowledge base article. |
| +
Overall Value
|
✓
High value, clear costs, tailored campaigns
|
~
Low value beyond print
|
–
High scale, but less personal + complex
|
| Why it matters | End-to-end campaign support with no surprises on the invoice. | Great if all you need is ink on paper. | Powerful for enterprise volume, but overkill and impersonal for local. |
Common Questions, Honest Answers
Quick answers to the questions most clients ask before getting started with GoodPath Marketing.
Do you offer packages, or is everything custom?
We offer both. Some clients prefer defined packages for predictability; others need a custom scope. We'll talk through your goals on a discovery call and recommend the approach that fits your business and budget.How long does a typical project take?
Timelines vary by service. A new website typically takes 4–8 weeks. Branding projects run 3–5 weeks. SEO and social media management are ongoing monthly services. We'll set clear milestones before we begin so you always know where things stand.How does pricing work?
We're transparent about pricing. Project-based work is quoted after a discovery call so we can scope it accurately. Ongoing services like SEO and social media are monthly retainers. No surprise fees.What does the onboarding process look like?
It starts with a discovery call to understand your goals, audience, and current situation. From there we build a project brief, confirm scope and timeline, and kick off work. Most clients are in motion within a week of signing.Do you work with businesses outside of Lexington, KY?
Absolutely. While we're based in Lexington, we work with clients across the country. Digital services are fully remote-friendly, and print projects ship wherever you need them.
Ready to Put Your Marketing on the Right Path?
Whether you need a new website, a stronger brand, or a full marketing strategy — we're ready to help. Let's start with a conversation.
Service 04
Social Media That Actually Engages
Posting consistently isn't enough. GoodPath manages your social media with a strategy-first approach — every caption, graphic, and post is crafted to reflect your brand, reach your audience, and spark real engagement.
We handle the content calendar, creation, scheduling, and community monitoring so you can focus on running your business while your social presence grows.
What's Included:
• Content strategy and monthly planning calendar
• Custom graphics and caption copy per post
• Scheduling and posting across platforms
• Engagement monitoring and response support